Most business owners walk into the single biggest financial transaction of their lives without the structured preparation it deserves. The Free Course is built to close that gap: seven focused lessons covering the foundations of valuation, risk, timing, advisor roles, and deal mechanics. No jargon, no fluff, no fear.
This course was built with the Certified Exit Planning Advisor (CEPA) content and logic in mind, and developed in partnership with tax advisors, business attorneys, wealth managers, and business owners who have been through transactions themselves. Every lesson reflects what actually happens in real deals.
By the end, you will have a working vocabulary for the sale process, a realistic sense of how buyers evaluate your business, a clear view of the risks that sink deals, and an honest self-assessment of where you stand right now. You will walk into your first advisor meeting prepared, not scrambling.
This is the foundation. When you finish, the Full Course goes deeper on each topic, adds seven professional templates, and gives you personal advisor matching with Kekama directly.
